When we select “Ask App Not to Track,” two things happen.
Now, when you open some apps, you will be greeted with a pop-up window: “Allow to track your activity across other companies’ apps and websites?” You can choose “Ask App Not to Track” or “Allow.” Only a few developers have been testing the pop-up window with the public, so my findings about how well the privacy feature works have been limited.Īpple’s new privacy feature is intended to let you decide whether you want that to happen. It could simply push developers and ad-technology firms to find loopholes so they can continue tracking people in different ways, she and others said.įor about two months, I have been testing early versions of iOS 14.5 to get acclimated with the new privacy control and other new features. Gebhart and other privacy experts said Apple’s new feature might not be enough to put an end to shady tracking on iPhones. “This is a huge step in the right direction, if only because it’s making Facebook sweat,” said Gennie Gebhart, a director at the Electronic Frontier Foundation, a digital rights nonprofit.īut, she added, “one big question is: Will it work?” (Mark Zuckerberg, Facebook’s chief executive, has disputed that his company’s business will be hurt by Apple’s policy.) If we choose not to let Facebook track us, it will be harder for the company to see what we are shopping for or doing inside other apps, which will make it more difficult for brands to target us with ads. A big motivator, of course, was that the privacy setting could hurt Facebook’s own business.
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